Mobile Apps’ Usage Spikes In Lockdown

Take for instance Asmita Gupta, a teacher in Delhi, who installed two new grocery apps to get essentials at her doorstep as the lockdown was imposed. She said she has got essentials from Bigbasket two-three times already while she gets the breakfast essentials like milk, bread and eggs from Bigbasket’s daily morning delivery platform BBDaily.

“I used to largely get my grocery offline by calling the neighbourhood stores. Since the lockdown, I have tried not to go out. I tried Amazon also but they did not have enough stock,” Gupta said, who ends up checking these apps twice or thrice daily before placing the orders.